David Saracco
Sr. Researcher Associate
davids@edusystemics.com

David started his career in publishing as the first hire at Harcourt Health Sciences (now Elsevier) to help W.B Saunders, Churchill Livingstone, and Mosby medical publishing imprints to strategize and implement their transformation from a print-centric to an electronically focused publishing group. David worked with editors and authors to conceptualize, design, and implement electronic programs including shepherding them through production.
At Elsevier, David built a team of 40 producers, product managers, and technologists who were responsible for the global development of over 500 new electronic publishing products per year across all main segments including medicine, medical research, nursing, and allied health. These products included all types of electronic assessment programs, educational interactive CD/DVD ROM programs, websites, custom portals and platforms, Leaning Management Systems courseware, PDA and eBooks, PowerPoint presentations, and a multitude of custom-built programs.?After Elsevier, David switched sides of the table to focus on the vendor side of publishing.
David joined a startup company, Impelsys, which helped publishers outsource their electronic development to a group of engineers, content experts, and production teams based in Bangalore, India. David was responsible for global publishing relationships, strategy, sales, and client services to publishers across the entire publishing industry including STM, Trade, PreK-12, Higher Education, and Reference.
Through the years David has set company and product strategy, helped develop and sell a multitude of electronic platforms including white-labeled, SaaS eBook platforms, Digital Asset Management and Distribution systems and Component Content Management Systems for publishers.
Prior to starting his publishing career, David was co-owner of a very successful multimedia startup call Target Media, Inc. Target Media built electronic profiles of high technology companies such as Oracle, Peoplesoft, SAP, Cognos and more and distributed those CDROM programs throughout the Big Six consulting firms of Anderson Consulting, PriceWaterhouse, Deloitte Touche, etc.